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About CNC

was founded by Rita Berro in 1971. Her skin care values then and now are simple… purity, integrity, balance, health and well-being.

Together with a noted pharmacologist, they wanted the focus to be on an extraordinary skin care regime that would support and enhance your skin’s natural functions and renewal processes. Together they insisted these beauty essentials be natural, pure, fresh, and free of harsh chemicals. These great time-tested products still have the same focus as they did when they were created in 1971.

Concept Now Cosmetics continues to be a family-run business committed to the same principles of bringing Rita's affordable skin care line to women internationally.

Today, women worldwide continue to reorder CNC’s affordably priced skin care products over and over again.